It's been a very long time since we've done any blog posts on the website. Most of our correspondence with our customers has been through social media over the last few years, but we are going to try and give you more updates on the news and events here at Elements through our blog posts, and maybe potentially start our newsletter as well. So here is our first blog post since 2016!
First of all both Julia and I would like to thank everyone who has supported Elements in 2020. Since the start of the global COVID pandemic, many businesses have struggled and unfortunately gone out of business. The opposite is true for Elements as we have seen our greatest success, and growth since we started the business in 2015. Both Julia and I were working full-time jobs at the beginning of the year, but when COVID hit us here in Alberta, we both were laid off. As unfortunate as that may seem, it was a great opportunity for us to focus on our business and put 100% of our effort behind it.
We focused on improving our internal systems and work flow, as well as upgrading our POS system to better serve our customers. We introduced curb-side pickup as well as local delivery which was incredibly popular for our customers who were self-isolating at the on-set of the provincial lockdown. We upgraded our facilities with new shelving and fixtures, as well as a new food & beverage section. When it was time to open back up again, our customers were greeted with a whole new experience!
Behind the scenes as well, Elements made the leap and transitioned our business from a legal partnership to a corporation on June 2nd, 2020. For us this was a necessary step to continue our growth into a full-time business rather than part-time. This will allow us to pursue some more lofty goals as we finish off 2020.
Lastly, we felt that we needed an update to our brand. Many people have become used to the logo and website that we have been using since we started, but we wanted to refresh our look and feel as we moved forward in 2020.
In July we started the process of creating a new logo with Justin Currie of Chasing Artwork. Justin's illustration work speaks for itself, and we enjoyed working with him as he helped us realize our vision for a new logo. With the new logo, we also wanted to freshen up the website and we have been working on that over the last month or so. It's been a fun process to create a site that we think is visually pleasing, but also increases the ease of use, and navigation!
So that is a breakdown of our journey through 2020. We have lots of time left and are hoping to continue to improve and bring more and more value to our customer's experience both online and in person.
August 25 is the 4th year anniversary of our original website unveiling, as well as our showroom opening back in 2016. To celebrate we will be having some incredible sales and will be unveiling a new deal every day from August 25 - 31! These deals will be available both online in the form of a discount code, and in person at our showroom. Stay tuned to our social media accounts or the website for information on how you can redeem these great discounts!
Thanks for reading, and stay tuned for more news and events in 2020!
- Jesse -